A Start-Up Company engaged in online trading desired to scale its business and achieve high valuation. Promoters conventionally decided to build a platform for buyers and sellers to trade. However, it required a huge cash-burning appetite to promote buyers to regularly visit on the platform and generate trades. Promoters had to think out of the box to overcome the cash burn challenge and got breakthrough by

• Building an Eco system
• Facilitating visitor requirements through this ecosystem
• Inviting them to Subscribe to Membership of this ecosystem

This has resulted in turnaround which 60% reduction in cash burn ratio